The Digital Marketing Economy
In recent years, India has witnessed the digital transformation.
In the Year 2018, the data consumption was double in comparison to year 2013.
Old economy industry never thought that how big this digital marketing business is going to take place.
There was a time when many companies struggle to take a pie of market share with their same old strategic traditional marketing practice.
But nowadays every single big or small business unit is taking advantage of this modern practice of digital marketing to reach and cater the market with target driven niche audience.
It was indeed a gift of low data tariff introduced by Jio in 2016 in return gives boost to digital transformation.
Also the initiative of de-monitisation done by the PM Narendra Modi gives the population to make a leap in digital transaction which in contrast result to digital transformation.
Now almost everyone is peer with mobile phone and the mobile data usage is increasing day by day.
Big multinational brands leveraging the benefit by combining with the locals, and some choose to take the war. (more…)