Read more about the article How to Get Started with Email Marketing?

How to Get Started with Email Marketing?

Lets get started with Email Marketing

If you know the power of email marketing in today’s business scenario, you are probably wandering how to get started with email marketing.

Email marketing is one of the most important components of digital marketing and is being widely used by companies to promote their products and services.

But how exactly do you get started and what are the steps you need to take to get up and running with email and ensure your campaigns are a success?

In this article, I’ll walk you through the steps of getting started with email marketing and ensure your first campaign is a success.

Lets start with email marketing understanding step by step

Step 1: Set Your Goals

(more…)

Continue ReadingHow to Get Started with Email Marketing?
Read more about the article Are You Aware Of The Next Big Challenge In Digital Marketing?

Are You Aware Of The Next Big Challenge In Digital Marketing?

The Digital Marketing Economy

In recent years, India has witnessed the digital transformation.

In the Year 2018, the data consumption was double in comparison to year 2013.

Old economy industry never thought that how big this digital marketing business is going to take place.

There was a time when many companies struggle to take a pie of market share with their same old strategic traditional marketing practice.

But nowadays every single big or small business unit is taking advantage of this modern practice of digital marketing to reach and cater the market with target driven niche audience.

It was indeed a gift of low data tariff introduced by Jio in 2016 in return gives boost to digital transformation.

Also the initiative of de-monitisation done by the PM Narendra Modi gives the population to make a leap in digital transaction which in contrast result to digital transformation.

Now almost everyone is peer with mobile phone and the mobile data usage is increasing day by day.

Big multinational brands leveraging the benefit by combining with the locals, and some choose to take the war.

(more…)

Continue ReadingAre You Aware Of The Next Big Challenge In Digital Marketing?