Top 10 Digital Marketing Strategies For Business in 2020; is the year going to be full of new surprises, excitement and super thrilling.
One of the developing Asian giant India is experimenting 5G technology. Now with the advent of speed technology role of AMP will increase.
Whereas South Korean giant Samsung has made a leap in artificial intelligence-powered avatars, announced at the Consumer Electronics Show in Las Vegas will be able to ‘converse and sympathise’ like real humans. This Neon ‘Artificial Human’ that will appear on screens as realistic video chatbots and respond to questions in milliseconds.
Here the user content experience is going to make a big leap as users are now much more pro in consuming and experimenting the changes.
Here are 10 digital marketing strategies for business in 2020 to help you graduate to that next level of digitization in the year ahead.
1. Predictive Marketing
We are living in the age of data abundance where people engage with brands over several channels, they consume content in an unstructured manner and do a lot of homework before making a buying decision. Predictive marketing is taking all these unstructured interactions, looking at existing positive data patterns and anticipating results accordingly.
More and more mature platforms have started to talk about predictive analytics and predictive lead scoring on their blogs and podcasts. This means that a lot of R&D is being made to start offering this capability, not only to the elite F500 but to mainstream small businesses alike. According to Markets And Markets Analysis, predictive analytics market size is expected to reach $12.4B in 2022.
Some common usage would be identifying the likeliness of a new lead making a purchase decision and what sequence of messages to deliver to them. Or perhaps identifying the most promising channel for message delivery (ex: Email vs SMS vs Push) and determining the type of message to send out accordingly based on predicted buyer stage.
Many industries have invested heavily in this technology, for example hotels and resorts have the ability to determine the expected number of guests on a particular day or event to increase their booking rate.
Also innovative ecommerce businesses have been leveraging predictive data, such as past purchase history, consumers preferences and click through behaviours to recommend new product and better personalized retail experience for their shoppers.
Getting a clear understanding on cohort analysis and advance google analytics will help in leveraging and scaling business and give the desire result.
2. Content Marketing
Content is king. To make growth happen in 2020, companies like SMEs / startups need to build on their initial efforts and begin focusing their digital marketing strategies on broader horizons.
And right now, there’s no horizon more promising and full of potential than the customer experience (CX).
Companies who embrace the CX credo and present to fetch in front of buyers, who are supposed to be customers, expect to be delighted — will win in 2020.
Do extensive research and create a master piece of resource. Use turkey slice concept and deliver the content the way the customer wants to consume. However, there’s a big difference between simply having a blog and putting it to work as part of a content marketing strategy. What you need is a data-driven blog.
To get into niche, figure out the pain point about your B2B and B2C customers and what they lack, what causes them to ‘suffer’. Then, supply the kind of content that relieves those pain points. Almost half of the buyers consume online content (3-5 pieces) before reaching out to final stage of sales funnel.
3. Content Repurposing
Audience members have different learning styles and needs. Some may not have time to read a blog post but can instead listen to a podcast on their way to work.
Repurposing your most popular content helps you expand your audience reach and gives them alternative ways to connect with your content.
4. Creative Marketing
There are millions of start-ups opening every day across the world. Hardly anybody knows about you and also really cares; therefore this is the biggest challenge for any smes / startups business in a condition of fewer funds, it is imperative to come up with the cheap and equally creative marketing plan to promote your business by thinking out of box approach.
It can also be adapted to show relevant content to the right people at the right time, with opportunities for beta testing and on-the-spot measurement.
5. Voice Search Adoption
Besides using smart speakers like Alexa, Microsoft’s Cortana or Google Home to answer users questions and play music, brands can leverage these devices to provide voice-service for their customers.
6. Content Amplification
With content amplification, you rely on other people and their networks to spread your influence.
There are two roads to content amplification: unpaid and paid.
Unpaid content amplification involves developing a relationship with influencers who you want to share your epic content. But before you contact them, first share their work, leave comments on their posts, and visit them wherever they hang out online — to show that you’re genuinely engaged with their content.
Once a relationship has grown, then you can ask them to share your content or submit a guest post to your blog.
Another unpaid content amplification option is to join online communities like forums and social media groups. Offer your help, participate in discussions, and add value instead of being promotional. Community members will share your content because you’re a likable person.
Many youtube influencers, instagram users and celebrities are doing on their vlog for brands.
Paid content amplification is also an option. Boosted posts on Facebook, promoted tweets on Twitter, and sponsored content on LinkedIn — these ads appear in the timelines of newly targeted audience members.
7. Building A Digital Content Funnel
Now it’s time to map out a digital marketing content funnel. This will determine the road you want your readers to take towards action.
It helps to begin with the agenda in mind the visitor is going to take. The action outcome could be regular visitors to your channel/vlogs/blogs, subscribers, purchasing products or services.
When you know your intended outcome, you can develop a reciprocal relationship with your audience. For example, if your company sells orthopedic mattress, you can consider four parts of a digital marketing funnel:
- Awareness — Someone searches for information on the benefits of orthopedic mattress as compared to regular mattress and finds your blog through an organic search. Your blog post offers a content upgrade for orthopedic mattress. They give you their email address, and then immediately download the eBook.
- Interest — This person opens every newsletter you send out and begins leaving comments on your website. You send them a bonus newsletter with another helpful eBook guide.
- Desire — The reader frequently visits your orthopedic mattress selections, and then reads more product descriptions and blog posts about those mattress and its uses.
- Action — You offer a promotional code in one of your newsletters. Due to the discount and 100 nights free trial, the reader becomes a customer and purchases orthopedic mattress from your website.
With this digital content funnelling plan in place, it’s likely that this customer will return to your website to purchase more of mattress for their home.
8. Content Sharing
There are a few ways you can incorporate content sharing into your digital marketing plan.
- Add social sharing buttons to the top, bottom, and/or side of each post.
- Prepare catchy GIF tweets or Instagram quotes for readers to share with one click.
Social media sharing
- Schedule posts to appear on selected social media platforms.
- Share your content on all of your personal and group social media accounts.
- Create a share-worthy graphic related to your content using online, or desktop publishing software.
Email marketing which is an integral part of any digital marketing strategic plan is one of the most cost-effective and one of the powerful methods to communicate. Send new posts/updates to your email list or special promotions as a regular habit.
9. Marketing Automation Tool
There are many AI based marketing automation tools which helps in scaling the business and hassle free to handle. These are all third party tools which can easily be integrated with the existing platform and provide seamless UX.
10. Era Of Pull Marketing Than Push Marketing
Gone are the days when users had TV as one of the mode of entertainment where advertiser floats their ad in between the break to leverage market share of their products/services.
Today user has diverse platforms of entertainment which are advertisement free like Netflix, amazon prime etc.; you cannot push your message any longer.
Push marketing is also not applicable to any SMEs / startups and it also dilutes a brand sometimes, whereas Pull marketing which involves digital marketing methods that attract the customers who are ideal for your business.
Hope this top 10 digital marketing strategies in 2020 will help to leverage the digital marketing strategic plan for many SMEs / Startups in 2020.